ASM GLOBAL AND NORDOFF AND ROBBINS ANNOUNCE NEW THREE-YEAR PARTNERSHIP

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Posted on 01 March 2023

Chris Bray, EVP of Europe at ASM Global said, “We have always admired the exceptional work of Nordoff and Robbins. As a live entertainment experiences business, we are committed to making music accessible and through this new partnership we have the opportunity to work alongside a leading, ground-breaking charity to deliver just that. On behalf of all at ASM Global, we are very much looking forward to getting started in what we hope to be a long and successful partnership with Nordoff and Robbins, bringing music therapy and all of its lifechanging benefits to people around the UK who need it the most.”

Sandra Schembri, CEO, Nordoff and Robbins, said: “We are truly delighted and grateful to be partnering with ASM Global for the next three years. Having the support of their network of amazing venue teams to help amplify Nordoff and Robbins' mission to millions of visitors nationwide, will be an enormous boost to our fundraising activity. We look forward to working with ASM Global on a whole host of exciting initiatives and activations throughout this extensive partnership, with all money raised going directly towards making music therapy accessible to even more people across society.”

ASM Global and Nordoff and Robbins formally announced their partnership on Tuesday 28 February at ILMC. A team of Nordoff and Robbins’ music therapists attended to deliver a music therapy workshop to ASM Global teams, offering a chance to see first-hand, the work that they do with such outstanding results.