ASM Global announce premier European venue, formerly the Ericsson Globe, ... - PLAYHOUSE Whitely Bay

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ASM Global announce premier European venue, formerly the Ericsson Globe, will have a new name: AVICII ARENA.

Posted on 19 May 2021

Today is a very exciting day for ASM Global and our team at Stockholm Live as we announce that one of our premier European venues, formerly the Ericsson Globe, will have a new name: AVICII ARENA.  


The new naming rights is a first-of-its-kind innovative partnership with the Tim Bergling Foundation, founded by the parents of the late producer and recording artist Tim Bergling, better known worldwide by his stage name Avicii.  As a result, and with support from local sponsors Trygg-Hansa and Bauhaus, Sweden’s iconic landmark will now become a global symbol for mental illness prevention.