ASM announces multi-year deal with Lifebuoy

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Posted on 13 August 2021

ASM Global, the world’s leading producer of live entertainment experiences, is proud to announce a multi-year partnership with Unilever brand Lifebuoy, the world’s number one hygiene soap brand1 as the official partner of VenueShield across its portfolio of UK venues.

We have been working hard behind-the-scenes to ensure that when the time comes, you can visit us with confidence. Our VenueShield programme is at the heart of this effort, providing a comprehensive, best-in-class hygiene protocol that is in practise at more than 325 ASM Global facilities around the world.

As well as working in collaboration with the Venueshield programme to remind guests to regularly sanitise their hands, Lifebuoy branded dispensers will be positioned throughout the arenas and theatres to make it easy for visitors, staff & artists to sanitise their hands as they move around. The partnership will also include onsite branding and activations to encourage hand hygiene as well as to inspire confidence in returning to live events in the UK.

Commenting on the partnership, Stephen Tyldsley, Estates Director at ASM Global said: “We are working together to provide the highest levels of cleanliness and hygiene. As the UK’s number one hygiene brand, Lifebouy is the perfect VenueShield partner across our UK portfolio. Visitors will notice brand visibility in the form of hand sanitiser stations and public safety signage reminding guests to regularly sanitise their hands throughout the venue.”

Benoit Roger-Marchart, Managing Director, Lifebuoy UK & Ireland said: “We’re all looking forward to a return to live events, and we all need to play our part in helping to keep everyone safe. Evidence shows that regular hand sanitising continues to be one of the most effective measures at helping to keep COVID-19 at bay. By supporting ASM Global and its guests through their VenueShield programme with our state-of-the art dispensers we’re able to provide people with the reassurance they need to get back to the excitement of live events and concerts.”

For more information on the VenueShield programme and how it can help keep you safe in returning to live events, please visit: http://https://asmvenueshield.com/